Harbour Hotels approached me with their new project, a brand new website and rebrand. Their aim was to refine their brand, further strengthening their position in the luxury lifestyle hotel market—to be seen as aspirational yet accessible.
Harbour Hotels are a collection of luxury hotels across the UK in prime coastal, country and city locations. High-spec spas & award-winning restaurant concepts feature on site.
My Role
Web copy creation, research, copyediting, TOV copywriting
The Goal
In-keeping with Harbour Hotels' friendly, witty, yet concise tone-of-voice, I produced new copy for their 14-hotel collection, covering the hotel's overview, restaurant, spa, meetings, weddings, rooms & suites and private dining pages.
Harbour Hotels New Copy Examples:
