Tasked with the creation of new page copy and SEO-optimised blog articles for The Ungasan Clifftop Resort, a luxury resort and beach club in Uluwatu, Bali.
I continued to build on the success of The Ungasan's number one source of traffic—organic. I helped The Ungasan to become thought-leaders in Uluwatu, which boosted overall volume of traffic and bookings.
My Role
Keyword topic research, producing SEO-optimised content, web copy, design mockup, image sourcing.
The Goal
Continue to build upon the success of organic traffic produced by The Ungasan's blog, writing two blog articles per month, researching topics alongside keyword search volume and other SEO factors.
Craft content for new pages on-site in-line with The Ungasan's new offerings and internal investment focuses, including Special Occasions and Weddings.
New Content Example: Special Occasions Page
The Ungasan wanted to promote their hotel as a prime luxury event venue. Having already hosted many weddings, they felt they were missing out on targeting the event venue market on a wider scale. Carrying out thorough keyword research, I produced SEO-optimised copy for a new page to attract customers searching for a luxury venue to celebrate milestone birthdays, anniversaries, engagement parties or family reunions.
Blog Articles
